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Persado, the Motivation Artificial Intelligence company, unveiled that multinational retailer Marks & Spencer and a global financial services company, two Persado’s esteemed customers, have been named finalists in the much-admired Digiday Content Marketing Awards. It recognizes the companies and campaigns that are making use of content to revolutionize media and marketing.
As per Digiday Media, the award organizer, the Content Marketing Awards finalists for 2024 aimed on making more relevant, interactive campaigns to expand consumer engagement. The nominated entries display the companies and campaigns positively by making use of content to reform media and marketing. On May 7th, 2024, the names of the award winners will be announced.
Persado customers recognized in the awards shortlist establish ground-breaking, highly effectual usage of Persado Motivation AI solutions and data insights to create on-brand, high-performing marketing messages that upsurge customer loyalty.
Top Use of Data – Multinational retailer M&S, identified for delivering trendy clothing and quality food to millions of consumers, was called as the finalist in the award category that identifies content strategies that attain goals through the use of data.
Best Use of Content Generated by AI – An international financial services company was declared as the finalist in the award group that identifies the most effective and creative use of AI-generated content.
The post Persado Clients Awarded For Effective Use Of Generative AI in Marketing appeared first on Travel And Tour World.
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